Journey
Start selling online legally
Set up an online shop that meets consumer law before you launch: the information customers must see, the checkout and order button, cancellation and refunds, quality standards and fair terms.
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Learn the distance selling rules
Customers who buy online can usually cancel within 14 days, and you must give them set information before they are bound.
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Set up your website and checkout
Show the required information, the full price and a clear order button before the customer pays.
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Meet the quality standards for what you sell
Goods must be of satisfactory quality, fit for purpose and as described, whether sold online or in a shop.
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Sell digital content
Needed if you sell downloads, streaming, apps or other digital content.
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Set up your refund process
Refund cancellations within 14 days, using the customer's original payment method.
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Check your terms and conditions
Unfair terms do not bind consumers, so write yours fairly and in plain English.
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Check your shop before launch
Have each of these in place before you take your first order.
Official guidance
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