Under the Price Marking Order 2004, you must show the selling price of any product you offer for sale to consumers. From 6 April 2026 the price must be unambiguous, easily identifiable, clearly legible and in a clear font of reasonable size. It must be close to the product, and customers must be able to see it without asking you or your staff.
If you sell online, the total price you show must include any fees, taxes or charges the customer cannot avoid paying.
Price marking for retailers
Selling prices, unit pricing and sale price comparisons.