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Natasha's Law - Prepacked for Direct Sale (PPDS) Labelling
Since 1 October 2021, all food businesses selling Prepacked for Direct Sale (PPDS) food must provide full ingredients labelling with allergens emphasised. This law, known as Natasha's Law, was introduced following the death of Natasha Ednan-Laperouse in 2016, who died after eating a sandwich containing sesame (an undeclared allergen).
Natasha's Law requires any business producing PPDS food to label it with the name of the food and a full ingredients list, with the 14 major allergenic ingredients emphasised within the list.
What is Prepacked for Direct Sale (PPDS)?
PPDS is food that is packaged at the same place it is sold, and is in packaging before it is ordered or selected. Common examples include:
Sandwiches and wraps made and packaged on-site
Pre-packed salads, pasta pots, or meal deals prepared in-store
Bakery products (cakes, pastries, pies) packaged in the shop
Pizzas made to order but packaged before sale
Products packaged at a market stall before customer selection
Not PPDS: Food packed after the customer orders (e.g., deli counter items sliced to order), food not in packaging, fully prepacked food made elsewhere.
Comprehensive allergen management system
Effective allergen control goes beyond labelling. A robust allergen management system should include:
1. Recipe and ingredient documentation
Maintain up-to-date written recipes for all products
List every ingredient including compound ingredients (sauces, stocks, marinades)
Identify all 14 major allergens in each recipe
Keep supplier specifications and allergen declarations
Review and update when ingredients or suppliers change
2. Supplier management
Request allergen declarations from all suppliers
Verify allergen information on delivery
Establish procedures for notifying you of recipe changes
Maintain supplier contact details for urgent queries
3. Cross-contamination prevention
Separate storage for allergenic ingredients (clearly labelled)
Dedicated equipment for allergen-free products where possible
Colour-coded utensils, boards, and containers
Thorough cleaning between preparing different products
Staff training on cross-contact risks
Clear procedures for managing allergen-free requests
4. Staff training and communication
Allergen awareness training for all staff (kitchen and front-of-house)
Knowledge of all 14 major allergens
Understanding of cross-contamination risks
Ability to check ingredients and provide accurate information
Procedures for handling allergen-related queries
Regular refresher training (at least annually)
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FOOD, DRINK & HOSPITALITY
Requirement
Food, Drink & Hospitality businesses only
Restaurants, cafes, and caterers providing non-prepacked food must still provide allergen information, but this can be oral (with signage) or written (menus, chalkboards). However, if you package food on-site before customer selection (e.g., grab-and-go sandwiches), this is PPDS and requires full ingredients labelling under Natasha's Law.
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RETAIL & CONSUMER GOODS
Requirement
Retail & Consumer Goods businesses only
Retail businesses must distinguish between fully prepacked food (made off-site, full labelling already required), PPDS food (packed on-site, now requires full ingredients list under Natasha's Law), and loose food (allergen info can be provided at point of sale). Most retail-packed bakery, deli, and food-to-go items are PPDS.
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