Retail & Consumer Goods UK-wide

Selling age-restricted products to underage customers is a criminal offence with serious penalties. Retailers must implement robust age verification procedures to avoid prosecution.

Due diligence defence

You may have a defence if you can show you took all reasonable precautions to prevent underage sales. This includes:

  • Written age verification policy (Challenge 25 recommended)
  • Staff training with records
  • Till prompts for restricted products
  • Refusals log
  • Prominent signage