Compliance & Legal

Responsible alcohol retailing

Checklist of mandatory conditions and best practices for responsible alcohol retailing — Challenge 25, refusal logs, staff training, irresponsible promotions ban, and more.

Food, Drink & Hospitality EnglandWales

All premises licences authorising the sale of alcohol carry mandatory conditions set by law. You must comply with these conditions — breach is a criminal offence. In addition to mandatory conditions, following best practice helps protect your licence from review.

Your premises must meet each of the requirements below.

Age verification compliance

Compliance checklist

  • Check that Challenge 25 posters are visible at all points of sale, entrances, and behind the bar. Replace damaged or faded signage.

  • Check your refusal log is up to date. Every refusal should be recorded with date, time, a description of the customer, and the staff member who refused. Regularly review to ensure staff are using it.

  • Check that every staff member involved in alcohol sales has received training on age verification, mandatory conditions, and the four licensing objectives. Keep signed training records.

  • Ensure free potable water is available to customers on request. This is a mandatory condition — failing to provide it is a breach of your licence.

  • You must make available beer and cider in half pints, gin, rum, vodka and whisky in 25ml or 35ml measures, and still wine in a 125ml glass. Check your price list includes these options.

  • Check that no current promotions encourage irresponsible drinking. Avoid unlimited drinks deals, speed drinking, or promotions based on alcohol strength.

  • The summary part of your premises licence must be on display where it can be read by customers. The full licence must be available for inspection by police or licensing officers.

  • Check your annual fee is paid and up to date. Non-payment triggers automatic licence suspension — operating while suspended is a criminal offence.

Best practice recommendations

  • CCTV: Install and maintain CCTV covering all points of sale, entrances, and exits. Retain recordings for at least 31 days.
  • Incident log: Maintain a log of all incidents (violence, theft, ejections, complaints). Review weekly.
  • Door supervisors: Consider SIA-licensed door staff for late-night or high-risk premises.
  • Drinks-aware messaging: Display Drinkaware information and provide information on units and health risks.
  • Regular self-audits: Conduct quarterly self-audits of compliance with all licence conditions.

Official guidance