This applies to shops, cafes, takeaways, vending machines and online sellers in England.
Selling to under-16s now
No law in England sets a minimum age to buy an energy drink, so selling one to a child is not an offence. A policy of refusing under-16s binds only the business that adopts it.
What the government plans
The government plans to ban the sale of high-caffeine energy drinks to under-16s in England. Nothing changes in law until Parliament approves the regulations and they are made.
Who and what the ban will cover
How to prove a customer is 16
You choose how to check age, in person and online, and you stay responsible for every sale. No list of accepted ID exists for energy drinks. A policy that accepts only a passport or driving licence may turn away customers who are old enough.
The Challenge 25 and ID rules for alcohol are built for 18 and over, so set your own threshold of 16. A courier delivering an online order needs a way to check age at the door.
How the ban will be enforced
Local authority trading standards services will enforce the ban. The government intends to give them covert test purchase powers through a separate instrument. You receive a notice of intent first and can make representations before a final notice is issued.
Prepare before the rules are made
Before the rules are made, you can:
- list every drink you sell above the ban's caffeine threshold, including powders and concentrates
- decide whether to refuse under-16s now, so your staff can practise the check
- agree with your vending operator who removes or replaces the drinks, and by when
- agree with couriers who checks age at the door and what happens to a refused delivery
- check legislation.gov.uk for the regulations and confirm the start date
Where to get help
Ask your local trading standards service about your premises, your vending machines and your age check policy. The government will publish guidance for businesses before the ban starts.
Legal basis
Primary legislation and key regulations
Browse UK legislation (opens in a new tab) legislation.gov.ukRelated Guvnor guides
Age-restricted products
Selling vapes, nicotine pouches and tobacco
Food labelling requirements
Selling food online
Comply with trading standards and consumer rights
Official guidance
Find your local trading standards service (opens in a new tab)
GOV.UK
Banning the sale of high-caffeine energy drinks to children: consultation outcome (opens in a new tab)
GOV.UK
Children's health further protected with energy drinks ban (opens in a new tab)
GOV.UK
Food Safety Act 1990, section 16 (regulation-making power) (opens in a new tab)
legislation.gov.uk