This learning path takes you through the regulatory framework for advertising and market research businesses in order. Each step links to a guide that covers one part of your obligations. Follow them in sequence to build a complete picture.
Step 1 — Find out which regulations apply
Identify the full set of workplace and sector-specific obligations that apply to your advertising or market research business. Understand the distinction between statutory regulation and the non-statutory ASA/CAP self-regulatory system.
Step 2 — Set up your workplace safely
Work through the five universal duties every advertising or market research business must meet: health and safety, fire safety, employers' liability insurance, equality and data protection.
Step 3 — Meet your advertising and market research regulatory duties
Comply with broadcast advertising standards, electronic marketing consent rules under PECR, the prohibition on misleading B2B marketing, and the unfair commercial practices regime under the DMCCA 2024.
Step 4 — Confirm you have covered everything
Work through the compliance checklist to confirm every obligation is in place.