Getting started with import and export UK-wide

Packaging and labeling for export markets

Country-specific packaging and labeling requirements - UK standards don't automatically apply overseas.

Guide summary

Research each country's packaging and labeling rules before you export. UK standards do not apply overseas. You must check language, symbols, and legal requirements for each market. Use GOV.UK's 'Check how to export goods' service to find country-specific rules.

  • Research each country's rules before you export
  • Check if labels must be in the local language
  • UK symbols like kitemark and CE marking may not be accepted
  • Get destination-specific certifications if needed
  • Put required info on transport packaging (weights, hazard warnings)
  • Use GOV.UK 'Check how to export goods' for country guidance
  • Find each country's regulatory body for product rules
  • Wrong translations can lead to customs rejection
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Every export market has specific packaging and labeling rules that often differ significantly from UK requirements. UK labeling standards and certification marks cannot be relied upon to be compliant overseas.

Language requirements

Non-English speaking markets often legally require product information in the local language. Some countries' regulations specify exact terms that must be used when translating - using wrong terminology can lead to rejection at customs or regulatory penalties.

Even where not legally required, using customers' language provides broader appeal and demonstrates market commitment.

Symbols and certification marks

UK marks like the kitemark won't apply overseas. CE marking may not be recognized in many markets. You may need to obtain destination-specific certifications and display different symbols showing compliance with local standards.

Transport packaging requirements

Legally required information must appear on transport packaging, including:

  • Shipper and consignee full details
  • Port of entry and destination
  • Package identification numbers and marks
  • Handling instructions (fragile, this way up, etc.)
  • Gross and net weights
  • Package dimensions
  • Perishable goods dates
  • Hazard warnings (if applicable)

Product-specific labeling research

Find regulatory requirements on each country's regulatory body websites. Key areas to research:

  • Nutrition and allergens: Food products have strict labeling rules
  • Technical information: Electronics, machinery, appliances
  • Safety warnings: Required wording and placement
  • Materials and ingredients: Full disclosure requirements
  • Environmental marks: Recycling symbols, waste disposal instructions