Getting started with import and export

Packaging and labeling for export markets

Country-specific packaging and labeling requirements - UK standards don't automatically apply overseas.

UK-wide
Guide summary

Check each export market's packaging and labelling rules before shipping. UK standards may not apply. Include required languages, symbols, and transport details. Research regulations using GOV.UK tools.

  • Check target country's packaging rules on their regulatory website
  • Include legally required transport details like weights and handling instructions
  • Use local language for labels where required by law
  • Check if UK symbols (like kitemark) are recognised overseas
  • Research nutrition, allergen, and safety labelling requirements
  • Verify disposal instructions and environmental marks
  • Use GOV.UK's 'Check how to export goods' service
On this page
UK-wide

Related guides in International Trade

Software licensing compliance

Understand your legal obligations when using, developing, or distributing software - including open source licensing, commercial agreements, and …

Annual retail compliance checklist

Quick annual compliance verification for established retailers. Covers consumer rights, pricing, age verification, data protection, Sunday trading, fire …

Running a package travel business

How to comply with ATOL licensing and Package Travel Regulations 2018 when selling package holidays. Covers ATOL application, …

Every export market has specific packaging and labeling rules that often differ significantly from UK requirements. UK labeling standards and certification marks cannot be relied upon to be compliant overseas.

Language requirements

Non-English speaking markets often legally require product information in the local language. Some countries' regulations specify exact terms that must be used when translating - using wrong terminology can lead to rejection at customs or regulatory penalties.

Even where not legally required, using customers' language provides broader appeal and demonstrates market commitment.

Symbols and certification marks

UK marks like the kitemark won't apply overseas. CE marking may not be recognized in many markets. You may need to obtain destination-specific certifications and display different symbols showing compliance with local standards.

Transport packaging requirements

Legally required information must appear on transport packaging, including:

  • Shipper and consignee full details
  • Port of entry and destination
  • Package identification numbers and marks
  • Handling instructions (fragile, this way up, etc.)
  • Gross and net weights
  • Package dimensions
  • Perishable goods dates
  • Hazard warnings (if applicable)

Product-specific labeling research

Find regulatory requirements on each country's regulatory body websites. Key areas to research:

  • Nutrition and allergens: Food products have strict labeling rules
  • Technical information: Electronics, machinery, appliances
  • Safety warnings: Required wording and placement
  • Materials and ingredients: Full disclosure requirements
  • Environmental marks: Recycling symbols, waste disposal instructions