These requirements apply to all business activities in this division.
compliance
Great_Britain
Ongoing
Health and Safety at Work etc. Act 1974 — general duties
Enforced by:
HSE
Health and Safety at Work etc. Act 1974
General duty to protect the health, safety and welfare of employees and others affected by the business — applies to offices and any premises the agency or research firm operates from.
insurance
Great_Britain
Annual
Employers' Liability Insurance
Enforced by:
HSE
Employers' Liability (Compulsory Insurance) Act 1969
Required for any business employing at least one person.
registration
Uk
Annual
UK GDPR + Data Protection Act 2018
Enforced by:
ICO
Data Protection Act 2018; UK GDPR (retained EU law)
Central to this division. Advertising and market research firms process extensive personal data — audience targeting and profiling, customer lists, survey respondents and panels. Lawful basis, transparency and (for profiling/targeted advertising) data subject rights all apply. ICO data protection fee payable unless exempt.
compliance
Uk
Ongoing
Electronic marketing and cookies (PECR)
Enforced by:
ICO
Privacy and Electronic Communications (EC Directive) Regulations 2003
Governs electronic direct marketing (email, SMS, automated and live telephone calls) and the use of cookies/similar technologies. Consent rules for marketing communications and analytics/advertising cookies; respect for the Telephone Preference Service. Applies division-wide — advertising campaigns and telephone/email recruitment for research surveys both engage PECR. Enforced by the ICO alongside UK GDPR; sits on top of UK GDPR for the consent standard.
compliance
Great_Britain
Ongoing
Equality Act 2010 — protected characteristics
Enforced by:
EHRC
Equality Act 2010
No discrimination, harassment or victimisation in employment or in services provided to clients and the public. Advertising content that discriminates, and targeting practices that exclude protected groups, can engage the Act.
compliance
England_Wales
Ongoing
Regulatory Reform (Fire Safety) Order 2005
Enforced by:
LOCAL_FIRE_AUTHORITY
Regulatory Reform (Fire Safety) Order 2005
The 'responsible person' for any workplace premises (studios, offices, call/research centres) must carry out a fire risk assessment and maintain fire safety arrangements. Devolved variants: Fire (Scotland) Act 2005; Fire and Rescue Services (NI) Order 2006.