Regulator profile
ASA
Advertising Standards Authority
Self-Regulatory Body3 areas of regulation · UK-wide
What ASA does
UK's independent advertising regulator across all media including online, print, TV, radio, and social media. Applies the UK Advertising Codes written by the Committees of Advertising Practice (CAP). Investigates complaints and can require advertisers to withdraw or amend misleading, harmful, or offensive advertisements.
Additional information
Self-regulatory body funded by advertising industry levy. Works with Ofcom (broadcast ads) and CMA (misleading claims). CAP provides pre- publication advice via Copy Advice service.
Contact ASA
Types of regulation
Advertising Standards
Consumer Protection
Marketing
Sectors regulated
Retail
Coverage area
UK-wide