Journey

VAT compliance for retailers

Complete VAT guidance for retail businesses. Covers pricing rules, retail schemes for calculating VAT, invoicing requirements, and submitting returns. Designed for VAT-registered retailers who want to understand their specific obligations.

Retail & Consumer Goods Running Updated 2 November 2026
  1. Show VAT-inclusive prices and charge the right rate

    Prices shown to consumers must include VAT, and many shops sell goods at more than one rate.

  2. Choose and use a VAT retail scheme

    A retail scheme works out your VAT from your takings instead of from each sale.

  3. Issue VAT invoices when customers ask

    You need not issue a VAT invoice for retail sales unless the customer asks for one.

  4. Complete and submit VAT returns

    Your retail scheme figure feeds your output VAT; supplier invoices give your input VAT.

  5. Handle vouchers, refunds and loyalty schemes

    Each of these changes when, or how much, VAT you account for.

  6. Use the margin scheme for second-hand goods

    If you sell second-hand goods, antiques, works of art or collectors' items, you can pay VAT on your margin instead of the full price.

  7. Keep your retail VAT records

    Every retail scheme needs daily gross takings records, and you must keep VAT records for at least 6 years.

Official guidance

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